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⅔ of the carbon footprint happens after you take the clothes home (which sucks).

Here’s some ways to reduce the impact on the environment:

Get dirty, wash it less

Washing doesn’t only clean, but often fades color and removes structure. Items worn carefully and lightly can often be made fresh again by simply airing them out or spot cleaning (giving you more weekend time for brunching).

Good quality jeans only need to be washed every 6 months and putting denim in the freezer for a day or two will kill bacteria and odors! How cool! (Pun absolutely intended)


Wash it on cold

Almost 90% of the energy used by a washing machine goes to heating water. Each household that switches to cold water can save 1,600 pounds of CO2 per year.


Skip the dryer

Do it yourself, the earth and your electricity bill a favor by air drying the pieces you want to last (it looks pretty hung up anyway)   


Store them well (they are precious)

The way you store your clothes can make them last for years or, leave them looking misshapen, crushed and damaged in a few months.

Top tip: any knit garments should be folded, not hung, or they will gradually stretch out and lose their shape.

Fallen out of love?

Donate them! Currently 300,000 tonnes of used clothing goes to landfill in the UK each year. Why not send them to a charity shop first? 10% of donations are sold through charity shops, with other pieces then being sent to other countries or landfill. Sell them on! Depop, Ebay or clothes swaps are great places to find your pieces a new loving home!

30 times

Clothing can take anything from 30-200 years to biodegrade, releasing chemicals into the environment. The dream solution is really only to buy pieces that you will wear 30 times or really really love because this tee might just outlive you. Remember, ‘Sale’s Eyes’ are your biggest enemy.

Hanging on by a thread?

Repair your clothes or take them to a mending club! The best mending club we have found is with Stories Behind Things. 




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