Hanna would watch the rubbish bins in her office fill up every day with paper cups and lunch bag wrappers as they all rushed blindly from meeting to meeting, completely unconscious to the amount of waste they were contributing to landfill daily. She thought there must be a better way to do this! But, as time-poor city dwellers with demanding jobs and equally as busy personal lives, living sustainably with the current options and information we have can seem very difficult. Acala is born out of Hanna’s desire to make being a conscious consumer simple and accessible to all. Acala makes buying consciously as easy and as accessible to all as popping into a high-street store.