In the small coastal town of Byron Bay, Australia, was where Afends was born. Starting off the back of a small screen printing business, Declan and Jonathan, combined surf and skate culture with the punk and hardcore movement of the 2000s. From the rapid growth of fast fashion, there came less and less eco-friendly fashion and use of unsustainable materials. Afends wanted to create and deliver durable, eco-friendly and timeless apparel that’ll last you a lifetime. They’re driven to making all of their brand decisions based on environmental and social impacts and voicing positive change in the industry.