C.O.O began life in a small railway arch in South London. Ben and Alice’s ambition was to oversee the manufacturing process as closely as possible to ensure they produced highly crafted knitwear and fair working practices for the people making it. With 2 industrial knitting machines and a small team, the order book quickly outgrew capacity. A chance meeting with industry veterans Saïd and Keith set in motion a new partnership that saw the opening of The Country of Origin factory in Wigston. With an emphasis on strong colour palettes and high-quality yarns, Country of Origin supplies the perfect array of knitwear for modern living.