It all started with one question - are all these synthetic chemicals used in conventional oral care really necessary? Research showed Allesandro that nature already offers us everything we need to look after our oral health. Georganics’ journey started when Alessandro began to formulate his own toothpaste for him and his friends. Soon after, Alessandro founded Georganics after supplying his local farmer’s market in Crystal Palace. By ensuring that their ingredients are pure and of the highest quality, their products not only support healthy teeth but also support a healthy environment. Today they’ve grown into one of Europe’s most trusted brands of genuinely natural oral care.