Ed started Jollie's after becoming uneasy about walking past people sleeping rough and not knowing what to do. After chatting to visitors at a local Shelter, he saw a need he could help with. Turns out, socks are the most needed but under-donated item of clothing Shelters receive.
Fresh socks might not seem like a life-changer, but for those walking the streets day and night, foot health is essential. So Ed got designing, found a friendly factory and started selling to anyone interested. And for every pair he sold, he donated a pair to a shelter. That was 2012. They've now built a family of wearers and sharers donating thousands of pairs of socks to over 50 shelters nationwide.