Sue has a passion for travel and adventure which has filled her life with extraordinary experiences but has also brought Sue up close to the plastic pollution catastrophe. On a mission to live a more sustainable lifestyle, Sue struggled to find bathroom products that are fully sustainable, effective and good value for money. This provided the inspiration for Kind2, creating beautiful hair products that are vegan and free from plastic, soap, sulphates, silicones and parabens. Instead, they are packed with active plant ingredients that are good for your hair. Their mission is to disrupt the industry status quo and raise the standards of hair products.