Founded by James Cadbury, the great-great-great-grandson of the Cadbury chocolate founder, Love Cocoa was started with the aim to make luxurious and creative chocolate that holds the same high ethical principles upon which the original Cadbury’s was founded. James was aware of the mass scale deforestation that has resulted because of the lucrative cocoa industry and the environmental disaster that it has had on the climate and our planet's biodiversity. It is estimated that the world’s biggest producer of cocoa, the Côte d’Ivoire, lost 85% of its forests between 1990 and 2015. James decided to take action and pave the way for a fairer chocolate industry. Love Cocoa works directly with their farmers in the Dominican Republic and Ecuador to ensure crops are grown organically and sustainably by implementing a post-harvest care process to renovate the plantations, and that all workers are paid a secure living wage. Love Cocoa chocolate bars are 100% palm oil-free and through a partnership with The Rainforest Foundation, for every bar purchased a new tree is planted to help offset deforestation caused by the industry. Each Love Cocoa bar is also 100% plastic-free with recyclable outer packaging and compostable inners made from wood pulp.