Expertly crafted coffee meets social responsibility. New Ground Coffee was founded on the ideologies of thinking differently and never settling for the ordinary. They use their coffee company to be a catalyst of change, choosing to use ethically sourced high-grade coffee that is selected from small farms around the world. They further support the environment by using recyclable packaging and carbon-neutral logistics. Recognising the importance of community New Ground Coffee also works to tackle social injustices within the UK through their ex-offenders employment and training programmes. Wanting to break the cycle of re-offending they invest in people to give them opportunities and a chance of a new beginning.