Having started selling other people’s clothes, Paul saw a change in the general relationship with clothing; a shift to a faster, quicker model built on ever changing trends and cutting of corners. He wanted to do something different with their own range of clothing. USKEES offers a genuine alternative to the outdated notion of fast fashion. Something that makes a difference to their audience, and in turn, our environment. Something that stands up for itself, and makes the right sort of statement. USKEES, from sourcing to design, uses high quality, organic materials. They offer free repairs and maintenance, to ensure that our products don’t end up on the scrap heap.