We’ve invested a lot of time into finding the best Fairtrade and organic producers from farmers to final factories. We believe it’s the only way to create lasting positive change in the fashion industry.
Because of our commitment to the highest ethical standards of Fairtrade, organic and transparent production, we were ranked ethical consumer top rated brand. We are fully aware we don’t have all the answers, but transparency allows people to bring ideas to the table, and help to build a brand that is truly 100% ethical.
The farmers sow organic cotton seeds without the use of pesticides. It is harvested by hand, 5-6 months after being sown.
Once harvested, a machine removed the seeds from the cotton fibre.
The cotton fibre is drawn out and spun to make a yarn.
The organic cotton yarn is knitted on a machine with elastane to make jersey fabrics.
The fabric is dyed using Oeko-tex & GOTS certified dyes within a zero waste unit.
A small Fairtrade factory that cuts, stitches and presses the pieces.
A Fairtrade and organic factory that cuts, stitches and presses the pieces in Pondicherry.
Most of the environmental footprint happens post purchase. Look after your clothes by washing on a low heat and line drying.