The home of high standards.
Know, trust, love.
Transparency trumps blind trust.
To Know The Origin of our products means we can ensure our purchases enrich communities and restore the environment. So we’ve done the homework for you and have built a robust set of sustainability standards which we award to each of our brands. Now you can shop in the Know, see the impact and fully own what you buy.
Repair & Aftercare
A minimum amount of toxic chemicals should be used in making a product, so that it does not harm people or the environment. Brands have an awareness and management of chemicals used throughout the supply chain, and only use toxic chemicals where absolutely necessary.
We should use materials that minimise the harm to the environment, and the use of resources in production and disposal. Brands make their products using materials that have a minimal negative impact on our environment.
No animal should be harmed or used to make any product. Brands have ensured that no animals are involved in the testing or manufacturing of the product.
Reusing materials to create new products supports a circular economy. Where possible, brands use recycled materials or recyclable materials in their products, packaging or office supplies. Only recycled materials should be used where eco-friendly materials are not a viable alternative.
We need to reduce and eliminate wastage along the supply chain in order to reach a zero waste supply chain. Brands have found ways to reduce their wastage in the design, manufacturing and production stage of their product, including water, energy and fabric wastage.
We need to take measures to extend product longevity and discourage a throwaway culture. Brands encourage ways in which you can make a product last for longer, repairing them, giving them a new lease of life or through aftercare instructions.
We believe that minimum emissions should be used in the manufacturing of a product, from raw material to factory. Brands have ensured that they are making a minimal environmental impact throughout their supply chain.
Reporting brands’ environmental impact will make them accountable to their targets and to take measures to improve their current negative environmental impacts. Brands have completed an environmental report, measuring their environmental impact, in terms of water, energy, carbon emissions, chemicals, material waste, and offsetting.
Fair & Safe Working Conditions
Freedom of Association
Supply Chain Development
Living Wage Employer
Modern Slavery Prevention
Each person should be treated with respect, in a safe working environment with fair legislative employment terms. Brands have measures in place to ensure that their workers are treated fairly across their supply chain and they are working under safe conditions.
Every person has the right to demand their rights within the workplace. Brands have ensured that all employees have the right to form and join representative organisations of their own choosing in the workplace or unions and collectively bargain with their employers without discriminatory actions taken against them.
People deserve to be provided with additional benefits, above just wages. It’s important for brands to improve people's livelihoods and communities. Brands have invested in the quality of life of their employees by promoting health, economic empowerment and rights of their workers.
Certifications, although not legal requirements, help to easily identify and measure brand values and hold them accountable for them. Brands have a material or process certified by a performance benchmark or framework comparing that pertain to various standards, environmental or social.
There should be no discrimination in the workplace. From hiring procedures, to photoshoots to the hierarchy of job roles, the people that represent a brand should be diverse and everyone should be treated equally. Brands are addressing inequality at every stage of their supply chain.
All employees deserve to be paid a living wage, where they can support themselves, their families and/or their dependents beyond just basic needs. Brands ensure that the living wage is paid to all employees, according to their government regulated living wage for their country of residence.
Auditing adds an additional layer of accountability and transparency for brands’ ethical practices to be backed up by evidence, and for any unethical practices to be revealed and addressed. Brands have identified and assessed risks along the supply chain, and taken corrective action if need be.
No one should be forced into work, be exploited or trafficked. Everyone should have full access and control over their wages. Brands are identifying and educating themselves on how to spot modern slavery along their supply chain. As well as putting preventative measures in place.
Having a positive influence on consumers via marketing channels is important to empower customers, encourage activism and educate on sustainability. Brands are promoting diversity, inclusivity, sustainable activism and encouraging responsible consumption through social media and other marketing formats.
Education is crucial to uncover the importance of sustainability, how to consume better and how to operate a business better. Brands have dedicated their business model on not just selling, but being a part of the sustainability conversation and fighting to change the retail industry.
We have a responsibility to give back to the communities and environments in whatever way we can. Brands have taken steps to restore back into the environment what they extract or support charities working to protect, restore and promote sustainability.
A purpose-driven cause, helping a specific community or environment need, helps to resonate with consumers’ similar passion or philosophy. Brands have been started from someone or something inspiring them to build a business to cater towards a certain social or environmental need in the fashion/beauty/retail industry.