Pedro, Vasco and Pedro had become tired of fast fashion and were unable to understand exactly what they were buying into, when choosing what brands to wear. They found it difficult finding simple, clear cut, premium clothing items that were actually affordable. So, they decided to create their own clothes with the help of leading GOTS certified textile suppliers in Portugal. They designed a very simple concept, ISTO, where they prioritise quality over quantity. They were tired of the frantic demands set by high fashion agenda, so they want their customers to know what they want and how they want it, regardless of whatever trend comes.