Three Danish school friends did not like any of the underwear they wore - they decided it could be made better. No fashion school. No experience - but Organic Basics was born anyway. They started crowdfunding and were financed in less than 24 hours. No one knew sustainability was going to be at the centre of the fashion conversation, but they were set at creating a brand with purpose and meaning. Organic Basics is a group of innovators, fabric geeks, activists, minimalists who put sustainability at the centre of everything that they do. Only working with renewable, recycled, low-impact or organic materials, they only choose fabrics that care for our environment.