Stone Blue T-Shirt

ISTO. was created in Lisbon, Portugal in 2017 by three men who had become tired of fast fashion and were unable to understand exactly what they were buying into when choosing what brands to wear. After giving it some serious thought and stressing over the difficulty of finding simple, clear cut, premium clothing items that were actually affordable, they decided to create their own clothes. With the help of leading textile suppliers in Portugal, they designed a very simple concept called ISTO. (it means THIS. in english) that derives from the defining qualities one looks for in essentials. From there, the brand has grown to incorporate more and more items with exciting things to come!